54% of influencers have already posted Threads sponsored content, according to a new report. Here are 3 other key takeaways about the new Twitter rival.

  • Threads’ engagement is down, but influencers and brands are still very active on the platform.
  • A new Izea report found 54% of influencers said they’d already posted sponsored content on Threads.
  • Here are four Threads-related takeaways from the survey of about 1,200 social-media users.

While the number of daily active users on Threads has dropped by an estimated 70% since its meteoric launch, recent Sensor Tower data show that many influencers and brands are still very active on the new social-media platform.

Threads, which is owned by Meta, debuted on July 5 and had over 150 million downloads in its first month. Influencer marketing experts, creators, and brands were among its early adopters.

According to a recent report by the influencer-marketing platform Izea, social-media influencers who were already active on other platforms such as TikTok, YouTube, and Instagram jumped at the chance to sign up for the new app.

Indeed, 54% of the survey’s influencers said they had already posted sponsored content on Threads.

Creators such as Kristen Bousquet have been compensated by brands to promote specific services or products, establishing this app as a new source of revenue. According to Izea’s report, 1/3 of influencers plan to post sponsored content in the near future, so the trend is expected to continue.

On July 15 and 16, Izea polled 1,230 social media users in the United States, 29% of whom were influencers, to better understand how the platform evolved in its first 10 days. Approximately 30% of those polled were between the ages of 45 and 60, while roughly 45% were Gen-Z and Millennials between the ages of 18 and 44.

Here were 4 takeaways from Izea’s report:

  • Influencers flocked to Threads. Approximately 61% of the influencers polled said they signed up for Threads within the first 10 days of its launch. According to Izea’s data, influencers and content creators were more likely to join Threads than non-influencer social media users.
  • Paid sponsored posts are making their way to Threads. According to Izea, 84% of social-media influencers are open to monetizing their Threads posts, and 54% have already posted paid branded content to the new app. Approximately 30% of influencers said they intended to pay for Threads sponsorships in the near future.
  • Threads usage is slipping, however. According to Izea’s survey, only 21% of users were still actively using the Threads app. In fact, 24% of new users said they deactivated or deleted their accounts within the first 10 days of Threads’ launch.

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