Is Mark Zuckerberg still obsessed with efficiency? Check Meta’s WiFi password.

At the Meta Connect developer conference, CEO Mark Zuckerberg shows off prototype of computer glasses

2023 was Mark Zuckerberg’s “Year of Efficiency.” He chopped tens of thousands of jobs, eliminated management layers, and took other drastic steps to save Meta money.

That effort continued into 2024 as the Meta CEO whittled down VP ranks and took more cost-cutting steps.

However, Meta has also gone on a spending bender for AI, GPUs, and the data centers needed to compete with OpenAI, Microsoft, Google, and Amazon.

So, is Zuckerberg still obsessed with efficiency?

The company dropped a big clue this week at its Meta Connect conference in Silicon Valley.

Tech reporter Pranav Dixit attended and noticed that the WiFi password for the event was “effici3ncy.”

A post on Threads 

Dixit posted about this on Threads and Zuckerberg liked the post.

A post on Threads liked by Mark Zuckerberg 

That’s a big hint that the Meta CEO is still laser-focused on keeping his company’s costs in check, even as it presses on with pricey AI projects such as its Llama open-source AI models.

B-17 asked Meta for comment on Thursday and didn’t get a response.