All the many ways brothers Travis and Jason Kelce are expanding their brand

Jason Kelce and his brother, Travis Kelce, have each expanded their celebrity footprint with new ventures.

Jason Kelce and Travis Kelce have been busy growing their brands — on and off the field.

The brothers have dominated NFL headlines, enjoying a boost of star power and media interest thanks to Travis’s relationship with Taylor Swift, whose business acumen might be rubbing off on the brothers.

Here’s how they’ve been expanding their empire.

The “New Heights” podcast has lived up to its name

Jason and Travis Kelce speak on an episode of their podcast.

The brothers continue to host their “New Heights” podcast, discussing the latest football news and anecdotes from their personal lives.

In August, they inked a three-year deal with Amazon’s Wondery worth over $100 million.

“We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experiences and resources to take us to ‘New Heights,'” the brothers said at the time.

Jason Kelce joined ESPN as an analyst after he retired from the Eagles

Jason Kelce signed a contract as an ESPN analyst. 

Jason Kelce played 13 seasons with the Philadelphia Eagles as a starting center before he retired in early 2024.

In a March retirement speech, Jason said there was “no chance” he could have made it as far as he did without his younger brother.

The retirement was short-lived.

Jason rejoined the football ecosystem as an analyst on ESPN’s “Monday Night Countdown” and later, “Monday Night Football.”

“ESPN was a consistent presence in our household growing up and the network helped shape who I am and my love of all sports. To now appear on that same screen is a full circle moment,” Jason said in a press release at the time.

Jason will also host a late-night show on ESPN for a limited time

Jason Kelce looks on during a game between the New York Jets and the Buffalo Bills.

Expanding his role at ESPN, Jason will also now host a limited late-night show on the network called “They Call It Late Night with Jason Kelce,” he announced in November.

ESPN said in a press release that the series will last five episodes and run through the end of the NFL regular season and playoffs.

The show begins on January 4 and airs weekly on Saturday mornings at 1 a.m. Eastern Time. The final episode will air at 1:30 a.m. Eastern Time on February 1.

Jason and Kylie Kelce are active investors and philanthropists

Jason Kelce stands with his wife, Kylie.

Jason and his wife, Kylie Kelce, have an investment management firm called Winnie Capital. It’s a private family office in Philadelphia that manages the couple’s philanthropic and business ventures.

In October, Winnie Capital invested in HOMAGE Inc., a sports apparel brand specializing in faux vintage products. The brand is a merchandise partner for the “New Heights” podcast. It also has “unique collections that support Jason’s charitable efforts, including ‘A Philly Special Christmas Special’ and ‘Jason Kelce Pay HOMAGE’ retirement t-shirt,” HOMAGE said in a press release.

In collaboration with some of his former teammates, Jason recently released his third annual holiday album called “A Philly Special Christmas Party,” the proceeds of which will be donated to charity. It is the third philanthropic holiday album released by The Philly Specials, a group made up of Jason and Eagles’ offensive tackles Lane Johnson and Jordan Mailata.

Jason founded a brand called Underdog Apparel

Jason Kelce started Underdog Apparel.

Jason also founded Underdog Apparel, which provides “inspiring clothing that you can wear with pride, knowing that you’re making a difference in your city,” he wrote on Underdog’s website.

“Every one of our products will be designed and produced right here at home, and 100% of all profits will go through the (Be)Philly Foundation to fund evidence-based programs that directly improve the lives of our city’s youth,” the website reads, referencing a local nonprofit.

Jason also snagged a deal with Marriott

Jason Kelce is an ambassador for Marriott.

In September, the hotel chain Marriott announced that it had snagged Jason as a “Fanbassador” for the football season.

The collaboration allows members of Marriott Bonvoy, the hotel chain’s loyalty program, to “bid points for incredible football-related experiences inspired by, and alongside, Kelce.”

“As the ‘Fanbassador,’ this collaboration is about celebrating all of the things that make NFL fans special and providing them opportunities to get closer to the game they love like never before,” Jason said in a Marriott press release.

The brothers are also taking on the beer and cereal industry

Jason and Travis Kelce have pursued joint business ventures.

A June press release said the pair are going into business with Garage Beer, a brand founded in Cincinnati. Both Jason and Travis played college football at the University of Cincinnati.

“The brothers join Garage as significant investors, partners, owners, and operators,” the press release said. “Jason and Travis will be involved in every aspect of the business, including brewing, distribution, sales, marketing, and national expansion efforts.”

Travis called the opportunity “exciting” in the press release.

Two months later, General Mills announced a partnership with Jason and Travis to create a limited-edition cereal called Kelce Mix. Kelce Mix combines Cinnamon Toast Crunch, Reese’s Puffs, and Lucky Charms into a single bag.

“This is so full circle for us, growing up mixing cereal together at the breakfast table as kids! We can’t wait for you to clear the shelves late September!” Travis wrote in an Instagram post.

Travis Kelce has brand partnerships with major companies, including Pepsi and Subway

Travis Kelce has secured several brand deals during his NFL career.

Travis’ star power has helped him snag several brand partnerships, which he often advertises on his Instagram account. The Kansas City Chiefs tight end has worked with companies like Lowe’s, Pepsi, Subway, and ZENWTR.

Travis has also appeared in commercials for Bud Light and State Farm.

A February 2024 Forbes report said Travis raked in an estimated $5 million from endorsements.

Travis is also dabbling in Hollywood

Travis Kelce appears in the trailer for Ryan Murphy’s “Grotesquerie.”

Travis isn’t a stranger to TV opportunities.

In addition to commercials, he also appeared on a 2016 reality dating series called “Catching Kelce,” in which 50 women vied for the football player’s affection.

More recently, Travis played Ed Laclan in Ryan Murphy’s 2024 thriller series, “Grotesquerie.” He’s also been tapped to host “Are You Smarter Than a Celebrity?” The series, available on Amazon’s Prime Video, is a spin-off of the 2007 game show “Are You Smarter Than a 5th Grader” hosted by Jeff Foxworthy.

“I grew up loving game shows, and I’m excited to be following in the footsteps of so many TV icons by hosting my very first one with ‘Are you Smarter than a Celebrity?'” Travis said in an October press release.

Travis launched a clothing brand called Tru Kolors

Travis Kelce created a sportswear brand called Tru Kolors.

Travis promoted the sportswear brand in a 2019 Instagram post. The official website said Travis drew inspiration from vintage sporting goods paired with bold features and colors.

“I like to show off who I am through what I wear,” Travis said in a statement on the website. “I think colors are a unique way to connect people and an amazing way to express yourself. We’re all in this together — be you, stay true. And always rep your Tru Kolors.”

The company sells various T-shirts, hoodies, sweatpants, cardigans, and other items.

In addition to Tru Kolors, Travis partnered with Nike in 2023 to create a cleat dubbed The Alpha Menace Elite 3 TK. The sporting apparel company advertised the cleat on Instagram.

Travis hosts a music festival called Kelce Jam

Kansas City Chiefs players Patrick Mahomes and Travis Kelce stand onstage with 2 Chainz at Kelce Jam in May.

Travis created a music festival called Kelce Jam, which kicked off in April 2023 at the Azura Amphitheater in Bonner Springs, Kansas.

The first iteration had musical guests like Machine Gun Kelly and Rick Ross.

Travis hosted the music festival for a second time in May 2024. This time, the musical acts included Lil Wayne, 2 Chainz, and Diplo.