Amazon plans to ramp up cloud work with Accenture and other consulting firms, according to an internal document

Matt Garman, the CEO of AWS.

Amazon Web Services wants to work more with consulting firms, including Accenture, as part of a broader plan to spur growth in 2025, according to an internal planning document obtained by B-17.

AWS is looking to expand work with external partners that can sell its cloud services to hundreds of their existing customers. AWS sees an untapped market worth $250 billion and thousands of contracts up for renewal, the document said.

Beyond Accenture, AWS mentioned Tata Consultancy, DXC Technology, and Atos as partners in the planning document.

The document said AWS would prioritize these partners’ existing customers and reach out to them before contract-renewal time, as well as help the partners become “cloud-first.”

AWS pioneered cloud computing and still leads this huge and growing market. Over the years the company has done a lot of work with customers through in-house cloud advisors. So the plan to expand its relationships with outside consulting firms is notable.

Ruba Borno is the vice president leading the initiative, which the document said would “review and prioritize partner’s incumbent customers based on workloads and relationship.”

Borno is a Cisco veteran who joined AWS a few years ago to run its global channels-and-alliances operation, which works with more than 100,000 partners including consulting firms and systems integrators and software vendors.

These plans are part of new AWS growth initiatives that include focuses on healthcare, business applications, generative AI, and the Middle East region, B-17 reported last week.

Those are part of the AWS sales team’s priorities for next year. Amazon refers to them internally as AGIs, short for “AWS growth initiatives,” one of the internal documents said.

A spokesman for Tata Consultancy declined to comment. Spokespeople at Accenture did not respond to a request for comment.