The top influencers selling products on Amazon Live, according to new data analysis
- Amazon’s livestreaming platform offers influencers tools to earn commission from sales.
- The influencer-marketing platform Captiv8 analyzed data to find the top creators on Amazon Live.
- Here’s a breakdown of the top influencers on Amazon livestreaming to followers.
Amazon uses its influencer network to sell products and promote sales all year, but especially during Prime Day. Amazon Live, the company’s live video streaming platform, is one of the tools available to influencers for content creation and monetization.
Amazon launched the live-shopping feature for influencers in 2019 and collaborates with creators in a variety of content categories, including fashion, home, beauty, and technology. The program pays on a commission basis, and creators who are accepted into Amazon’s influencer program earn a commission when a product is purchased using their personalized link.
Although the tool has struggled to gain traction, some creators have found success, such as Tamara Bradshaw, who told Insider she earned a six-figure income through livestreaming.
But who are the most prolific creators?
Captiv8, an influencer marketing firm, recently conducted a study of the top Amazon Live creators. Captiv8 analyzed total follower count across all platforms, average daily engagement rate, Amazon audience, and brand affinity — or connection and loyalty to a brand — to collect this data.
According to Captiv8, the following are the top ten Amazon Live influencers:
- Tastemade
- Total followers: 42.99 million
- Average daily engagement rate: 0.52%
- Audience’s Amazon brand affinity: 69%
- Makho Ndlovu
- Total followers: 30.77 million
- Average daily engagement rate: 3.33%
- Audience’s Amazon brand affinity: 95%
- Emile Ennis Jr
- Total followers: 12.148 million
- Average daily engagement rate: 0.03%
- Audience’s Amazon brand affinity: 88%
- Porsha Williams
- Total followers: 10.94 million
- Average daily engagement rate: 1.58%
- Audience’s Amazon brand affinity: 89%
- REVOLT
- Total followers: 7.27 million
- Average daily engagement rate: 2.92%
- Audience’s Amazon brand affinity: 93%
- Naomi Watts
- Total followers: 1.87 million
- Average daily engagement rate: 1.41%
- Audience’s Amazon brand affinity: 87%
- Paige DeSorbo
- Total followers: 1.27 million
- Average daily engagement rate: 2.47%
- Audience’s Amazon brand affinity: 91%
- Marie Faustin
- Total followers: 210,000
- Average daily engagement rate: 5.11%
- Audience’s Amazon brand affinity: 91%
- Olivia Culpo
- Total followers: 210,000
- Average Daily engagement rate: 0.31%
- Audience’s Amazon brand affinity: 96%
- JD Roberto
- Total followers: 12,900
- Average daily engagement rate: 0.40%
- Audience’s Amazon brand affinity: 99%
