Amazon Advertising’s hiring freeze is over, and it is staffing up like crazy

• Amazon’s hiring for its advertising business has massively increased over last year.
• The e-commerce giant is searching for sales and account managers and engineers.
• The hiring ramp up comes as Amazon’s ad business is expanding beyond search ads.

One year after it froze hiring, Amazon is looking for advertising talent.

Amazon, like its tech giant peers Meta and Google, reduced hiring last year, including positions for Amazon Ads, one of its fastest-growing and highest-margin business units. Amazon earned $12 billion in advertising revenue in the third quarter, a 26% increase year over year.

According to an archived version of that page, Amazon Ads’ career page currently lists 423 open roles, up from 29 open roles in January.

Amazon is looking to fill 12 positions in its advertising division. The most open positions are in sales, engineering, and technology. According to archived pages, Amazon has 110 sales and account management positions open, up from 4 in January.

According to an Amazon spokesperson, the company has continued targeted hiring as well as hiring for backfilled positions.

Amazon Advertising has huge growth ambitions

Many of the open positions are for newer products and initiatives within Amazon Advertising.

For example, among the 38 open jobs for applied science and machine learning are positions for products such as Sponsored TV, a new format that places advertisements across Amazon’s TV properties such as Freevee and Twitch. According to an archived page, there was only one listed role within the applied science and machine learning group in January.

Amazon is also heavily investing in adtech tools as it competes with the likes of Google and The Trade Desk. It now has 34 open positions for software development roles such as measurement, ad tech, and data science engineers. An archived web page from January showed no open positions for these positions.

Amazon is also looking for account executives to manage advertisers such as insurance and financial services companies. These companies are important growth areas for Amazon because, while they do not sell products on the e-commerce giant’s marketplace, they increasingly use its data to target ads and buy new Amazon formats such as streaming TV.

Amazon is looking for streaming TV ad talent as it ramps up its TV advertising push. Amazon intends to launch ads within Prime Video next year, with the goal of reaching more than 115 million monthly US users. According to Variety, Amazon also streams NFL “Thursday Night Football” games and plans to stream a new “Black Friday” game on Nov. 24 with ads from Google, Carnival Cruises, and Bose.

Many of Amazon’s new ad products were unveiled in October at its UnBoxed conference in New York City, where it showcased generative AI tools that allow advertisers to quickly create images, tools to buy streaming TV ads, and an Amazon Publisher Cloud clean room that allows publishers to analyze audience data used to sell ads.