Exclusive Spotify data shows the top 15 rising star podcast creators on the platform in 2023, from Theo Von to Andrew Huberman
- Spotify has become a top podcasting platform for creators.
- Aside from big names like Joe Rogan and “Call Her Daddy,” it is also a hub for rising shows.
- Here were the top 15 rising-star podcasts on Spotify in 2023.
Spotify has exploded as a leading podcasting platform for creators, with 35,000 podcasters charting on the platform for the first time this year.
According to Spotify, the week of January 29 brought in more new podcast creators than any other week this year.
The company is revealing the top 15 rising podcast creators on the platform for the first time. “The Basement Yard” from internet creator Joe Santagato and the business news show “Morning Brew Daily” from newsletter publisher Morning Brew are among the titles on the list shared exclusively with Business Insider.
“Spotify has been by far our fastest-growing platform this year,” said Toby Howell, co-host of “Morning Brew Daily.” “We hosted an in-person meet-up for our listeners a few months ago and I was pleasantly surprised by how many of them found us organically via Spotify’s discovery features.”
“The Joe Rogan Experience,” which topped the Spotify charts for the fourth consecutive year; “Call Her Daddy,” “Huberman Lab,” “Anything Goes with Emma Chamberlain,” and “On Purpose with Jay Shetty” were the most popular podcasts overall in 2023.
Spotify is releasing a “Wrapped for Podcasters” experience this year for both fans and creators as part of its 2023 Wrapped music campaign to continue its push into the podcasting space.
Podcast creators can access the “Podcaster Wrapped” experience via the Spotify for Podcasters dashboard, which will display new data such as a creator’s most-talked-about episode as well as their fans’ favorite podcast and music genres.
It’s one of several new features added to the podcaster dashboard recently, including video tools.
“We love Spotify’s new video features as they have quickly become one of our top audio platforms and programmatic ad revenue streams,” said Andrew Santino, cohost of the podcast “Bad Friends.”
According to Spotify data, the following are the top 15 rising podcast creators in 2023:
- “This Past Weekend with Theo Von,” in which the comedian discusses current events and interviews guests.
- Dr. Andrew Huberman’s “Huberman Lab,” a science and health show.
- “The Psychology of Your 20s,” a Jemma Sbeg-hosted self-help show.
- “Shawn Ryan Show,” a former US Navy SEAL and CIA contractor hosts.
- “Bad Friends,” a weekly comedy show hosted by Andrew Santino and Bobby Lee.
- “Aware & Aggravated,” a self-development podcast that airs every week.
- “Matt and Shane’s Secret Podcast,” hosted by Matt McCusker and Shane Gillis, is a comedy podcast.
- Joe Santagato hosts “The Basement Yard,” a weekly comedy podcast.
- Bunnie DeFord, also known as Bunnie XO, hosts “Dumb Blonde,” a comedy and lifestyle show.
- “Just B with Bethenny Frankel,” a podcast about business and lifestyle.
- “The Diary Of A CEO with Steven Bartlett,” in which UK businessman Steven Bartlett interviews other CEOs and professionals.
- Chris Williamson’s “Modern Wisdom,” a self-help podcast.
- “The Viall Files,” a relationship and advice show hosted by “The Bachelor” star Nick Viall.
- “PBD Podcast,” hosted by entrepreneur Patrick Bet-David, is a self-help podcast.
- “Morning Brew Daily,” a business news show produced by Morning Brew newsletter publisher.
In 2020, Insider Inc. purchased a majority stake in Morning Brew.
