Is it getting harder for influencers to break out? A chat with 2 YouTube execs
YouTube personality Glozell was part of the rise of superstar creators. Here she is taking a selfie with fans…
Here’s how moguls like Rupert Murdoch control their companies — without owning their companies
Rupert Murdoch is trying to make sure his son Lachlan (left), controls the company after he’s gone. His son…
Ozy dropped its lawsuit against Semafor founder Ben Smith after CEO Carlos Watson was found guilty of fraud
Semafor co-founder, former New York Times columnist, and BuzzFeed News editor in chief Ben Smith and Ozy founder Carlos…
Inside Coca-Cola’s marketing strategy as the longest-standing Olympic partner, from reaching Gen Z to sponsoring athletes like Simone Biles
Gymnast Simone Biles stars in Powerade’s 2024 Olympics campaign. The Coca-Cola Company is leveraging the 2024 Paris Olympics to…
Influencers are taking over the Olympics as more people plan to watch the Games on social media than on TV this year
YouTuber Kai Cenat is creating Olympics content for Snap. The 2024 Olympic Games are around the corner, and influencers…
Spotify is pushing podcasters to embrace video. Creators share 3 strategies for success with the format.
Content creators Colin Rosenblum and Samir Chaudry shared their tips for video podcasters. Spotify is trying to get more…
The Olympics are getting a luxury makeover this year
Paris is bringing an air of luxury to the Olympic Games. From the custom Louis Vuitton cases presenting the…
WBD is suing the NBA so it can stay in business with the NBA. Yikes.
Warner Bros. Discovery’s TNT is going to lose the rights to show NBA games after next season Two years…
Meet the typical social-media influencer: They make less than $100,000 a year and juggle other jobs
Colin Rocker makes TikTok videos sharing career advice while balancing a consulting role at Deloitte. It might seem like…
Creator company LTK is launching shoppable video features that resemble TikTok and Instagram as competition heats up in affiliate marketing
LTK launched a new full-screen continuous video feature. Creator-commerce company LTK launched this week a shoppable full-screen short-video feature…