Addison Rae and the art of the rebrandHow did a girl from Louisiana go from recording corny TikTok dances to becoming pop music’s newest “It” Girl? It’s all in the mood board.

Addison Rae and the art of the rebrandHow did a girl from Louisiana go from recording corny TikTok dances to becoming pop music’s newest “It” Girl? It’s all in the mood board.

The business of being Addison Rae was booming. It was March 2021, and the then-20-year-old had recently become the…