‘Community’ is the latest trend that creator-economy startups and platforms are betting big on: ‘Creators are the new priests’
Community is the new favorite word in the creator economy. Community has been at the forefront of press releases…
5 key takeaways from a new survey on how creators influence their audiences, including what followers are willing to pay for
According to a November report from educational platform Teachable that examined how online audiences engaged with influencers, consumers are…
Here’s how much advertising costs on Netflix, Max, Disney, and others right now as streaming ad prices fall
A year ago, the launch of ad-supported streamers from Netflix and Disney+ came with high prices for advertisers willing…
Skyrocketing PG&E bills will soar higher after state ruling
PG&E’s sky-high bills are already rising far faster than inflation OAKLAND — PG&E bills, which are already at record…
Why some Gen Z savers and financial experts say to put down the apps and budget by hand
Abby Bailey wasn’t convinced by the popular budgeting app Mint. The app didn’t feel user-friendly to Bailey, who said…
Social and influencer-marketing agency The Fifth, part of Murdoch’s News Corp, is shutting down its UK talent division
The Fifth, a social-creative agency based in the United Kingdom, has confirmed to Business Insider that it is closing…
Influencers could be TikTok’s secret weapon in e-commerce. They could also be its downfall.
Can you get an Apple Watch Ultra for $34.88 on TikTok? That’s the incredible offer TikTok creator Austin Tyler…
East Bay shopping center lands movie theater, fighting sports academy
Retail center lands big leases in major boost DANVILLE, IN — A retail and restaurant plaza in the East…
Inside WPP’s multiyear plan to transform its giant media buying business GroupM
WPP’s media investment division GroupM has grown by more than 23% since Christian Juhl took over as global CEO…
Popular Science lays off over half its staff as owner Recurrent Ventures shifts resources toward video and ‘new formats’
A company spokesperson confirmed to Insider that Recurrent Ventures, a private-equity-backed digital media company, is laying off employees across…