How Amazon harnessed its influencer network to create buzz and sell products around Prime Day
This year, it was nearly impossible to miss Amazon’s annual two-day sales event, Prime Day. Influencers on platforms ranging…
How to buy a rental property with no money down: A real-estate investor with a 26-unit portfolio shares 2 strategies for new investors — and 7 other tips for getting started
Camille Spinelli made the decision to pursue financial independence through real estate investing in 2018. She and her husband…
An advertiser that made women’s sports a key marketing focus explains how the strategy is playing out and how it will capitalize on the World Cup
When the Women’s World Cup begins today in Australia and New Zealand, US viewers will see a commercial featuring…
Netflix is Hollywood’s most confident company this summer, with a soaring stock price and a global content machine to help it ride out the actors’ strike: ‘They just aren’t worried’
It’s a bad time for Hollywood, with actor and writer strikes halting productions. The box office revival of “Barbenheimer”…
How TikTok is wooing creators for its shopping program, including offering cash bonuses, private group chats, and other perks
Sharon Jayy, a beauty and lifestyle creator, visited TikTok’s office in Culver City, California, last month to discuss future…
3 trends that will redefine sports media as the industry reckons with layoffs, AI, and more
Former NFL player and host Pat McAfee recently signed a five-year deal with ESPN. The year 2023 has been…
5 lessons from working with MrBeast, according to the president of the top YouTuber’s company
MrBeast president Marc Hustvedt compares Jimmy Donaldson’s stardom and impact to that of a professional athlete. “To some extent,…
I’m a 23-year-old entrepreneur who made $120,000 last year. Here’s how I built multiple income streams.
The following is an as-told-to essay based on a transcribed conversation with Callie Jardine, a 23-year-old from Palm Beach,…
The advertising winter may finally be starting to thaw
There are early signs that the advertising winter is breaking. The advertising industry has been dealing with a slowdown…
Real-estate investor Guido Nunez has built a portfolio of 150 units across multiple multifamily properties. He shares the refinancing and tax strategies he’s used to continually snowball his wealth.
Guido Nunez’s mother has always tried to teach him about how to use real estate to create life-changing wealth….