13 production companies helping Chase, Pepsi, and more brands make Hollywood movies and TV for streamers like Netflix
Not only Mattel, but many other major corporations are turning to Hollywood-style films to reach consumers who are increasingly…
BeReal is set to make its first marketing hire — but experts say it could be too late for the app to recapture its early buzz
BeReal, a French photo-sharing app startup, is about to make its first marketing hire, but social-media experts say it…
Silicon Valley billionaires’ land grab for utopian development draws fury, fears
California Forever investors promise environmental stewardship, walkable neighborhoods in Solano County acreage A group of ultra-wealthy Silicon Valley investors…
‘Barbie’ is just the beginning: How big brands are using Hollywood to get their message out by pouring money into film and TV production
As studios cut back on spending and strikes halt production, Hollywood can take heart: brands are coming to the…
How a former Guggenheim banker pivoted to newsletter publishing and built The Daily Upside to profitability in 4 years
Patrick Trousdale had the opportunity to observe the media industry up close while working as an investment banker at…
Salesforce isn’t planning another ‘major’ round of layoffs and is hiring for critical roles, it says
Speaking to Wall Street analysts on Salesforce’s second-quarter earnings call on Wednesday, CEO Marc Benioff took a strange turn…
13 brands, from Coca-Cola to REI, that are pouring money into movies and TV to reach consumers with Hollywood-style storytelling
“Barbie” may be the summer movie, but many other major brands are getting serious about producing Hollywood-style entertainment. They…
The Trade Desk is exerting its power in the ad industry, and some insiders fear it’s becoming more like Google
Publisher-focused adtech firms that previously collaborated with The Trade Desk, which helps advertisers buy digital ads, are now competitors….
A couple made $34,000 in 3 months selling books on Amazon KDP. Here’s how they use ChatGPT to help write their books.
Self-published authors don’t need a novel idea or even to write their own books. Chris Rawson and Angelina Stanzione,…
‘We are casualties of this’: A film influencer with 470,000 TikTok followers on scrambling to take second jobs, making up for lost income, and facing online hate as Hollywood’s strikes drag on
This first-person as-told-to story is based on an August interview with Jasmine Paige Moore, a TikTok and Instagram content…