How a private-equity firm is tapping influencers for its portfolio of brands, from co-investment to research
It was only a matter of time before creators got involved, with trillions of dollars moving around in private…
Sports-betting insiders break down how ESPN’s huge gambling deal could reignite competition in the sector, and why they’re still cautious after a series of failed media tie-ups
When Disney CEO Bob Iger took over as the owner of ESPN late last year, gambling industry insiders expected…
How a TikTok video turned into a 6-figure book contract for a first-time author
Katie Siegel didn’t go on TikTok expecting to get a book deal. Siegel had always wanted to write fiction,…
14 VCs investing in innovative startups focused on the creator economy and influencers
The “creator economy” was a fiery buzzword that emerged about three years ago from the thriving influencer-marketing and social-media…
How Warner Bros. Discovery’s MotorTrend beat the odds and went from magazine publisher to a 9-figure video and digital business
Kevin Hart’s unscripted series “Kevin Hart’s Muscle Car Crew,” which recently announced its second season with MotorTrend Group, represents…
Salesforce is trotting out Matthew McConaughey amid cost cuts and employees aren’t happy, leaked messages show
Salesforce appears to be trying to get its money’s worth out of Matthew McConaughey after the Wall Street Journal…
An Instagram travel creator who’s earned 5 figures this year shares her rates for sponsored content and how much she’s been offered on Threads
Jessica Ufuoma still can’t believe brands pay her to travel and blog about her experiences. “I’ve been doing this…
Bank of America breaks down the 4 cities facing the biggest housing shortages right now — and the 3 where there’s still plenty of room
Homes are difficult to come by these days, according to Bank of America data. In a recent report, Anna…
PE firm Novacap has acquired the TV adtech platform Cadent, which now plans to go on an acquisition spree
Novacap, a Canadian private equity firm, announced the acquisition of Cadent, a US TV adtech platform, on Wednesday. The…
Chaos in the Hamptons: Tracy Anderson devotees gripe about $5,500 mats, $90 classes, and power struggles among ‘queen bees’
Clients of Tracy Anderson’s upscale fitness studio in the Hamptons are up in (toned) arms, complaining about skyrocketing prices…