Apple quietly admits it’s paying too much to run its streaming service
Jason Sudeikis in Apple’s “Ted Lasso,” which is one of the streamer’s breakout hits. It doesn’t have many. Apple’s…
Your coworker probably wants to be an influencer
Stacy Kim is a 20-year-old Instagram nano influencer based in California. Creating content online is more alluring than a…
Peacock’s NFL subscriber bump looks like it’s over
Taylor Swift with fans during the Kansas City Chiefs-Miami Dolphins playoff game in January. Fans who weren’t at the…
Rupert Murdoch’s succession plans just got a lot more like ‘Succession’
Rupert Murdoch is attempting to rewrite the family trust to ensure his elder son, Lachlan Murdoch, has control over…
Is it getting harder for influencers to break out? A chat with 2 YouTube execs
YouTube personality Glozell was part of the rise of superstar creators. Here she is taking a selfie with fans…
Here’s how moguls like Rupert Murdoch control their companies — without owning their companies
Rupert Murdoch is trying to make sure his son Lachlan (left), controls the company after he’s gone. His son…
Inside Coca-Cola’s marketing strategy as the longest-standing Olympic partner, from reaching Gen Z to sponsoring athletes like Simone Biles
Gymnast Simone Biles stars in Powerade’s 2024 Olympics campaign. The Coca-Cola Company is leveraging the 2024 Paris Olympics to…
Influencers are taking over the Olympics as more people plan to watch the Games on social media than on TV this year
YouTuber Kai Cenat is creating Olympics content for Snap. The 2024 Olympic Games are around the corner, and influencers…
Spotify is pushing podcasters to embrace video. Creators share 3 strategies for success with the format.
Content creators Colin Rosenblum and Samir Chaudry shared their tips for video podcasters. Spotify is trying to get more…
The Olympics are getting a luxury makeover this year
Paris is bringing an air of luxury to the Olympic Games. From the custom Louis Vuitton cases presenting the…