Peacock gained 3 million subscribers during the first week of the Olympics. Will they stay?
Peacock’s Olympics coverage featured every single event at the Paris Games, including the men’s 4×100 relay. The Paris Olympics…
New Shopify data shows how just important influencers and social media are to merchants
Shopify conducted an online survey among 13,337 participants studying recent marketing strategies. Brands are increasingly relying on influencers and…
An M&A expert breaks down the winners and losers of the creator economy’s next phase
John Lambros, cohead of US technology at the M&A advisory Houlihan Lokey Influencers, or people who make social content…
The FTC is coming after influencers and brands that buy fake followers
It’s always been a bad look for influencers to buy fake followers. Marketers think you’re phony and deceptive. Users…
Brat summer is ending. Now brands are jumping on ‘demure’ fall.
Everyone is reminding each other to be “very demure” and “very mindful.” Brat summer is winding down, and a…
Ex-Google staffers are building a social-mapping platform for online and IRL communities
Carlo Jörges and Helena Jaramillo are building mapping platform PamPam. Maps are an everyday staple of our smartphone lives….
Warner Bros. Discovery says it overpaid for its TV networks by $9 billion
WBD CEO David Zaslav, seen here talking to Tom Cruise at the Paris Olympics, says his TV business is…
Eventbrite is laying off 11% of its staff
Eventbrite cofounders, Julia and Kevin Hartz. The ticketing-and-events platform Eventbrite said on Thursday that it’s letting go of around…
Paramount’s TV networks are collapsing in a $6 billion hole
On Wednesday, Warner Bros. Discovery told investors its TV business was in free fall, and that it would take…
Looks like Paramount really does have a second bidder
Media executive Edgar Bronfman Jr. has submitted a bid that throws a wrench into Paramount’s deal with David Ellison’s…