How I’m setting my daughters up to have $1 million each by the time they turn 30

Brennan Schlagbaum and his wife Erin contribute $500 a month to their daughters’ investment accounts to prepare them for a strong financial future.

My wife and I reached our goal of becoming millionaires in 2022, after five years of paying off over $330,000 in debt — including our house, cars, engagement rings, and student loans — and investing our money, largely in index funds.

We have two daughters — Logan is 3 years old, and Ellie is 1 — and when each of them was born, we set up three accounts which we put money into each month. Assuming 8% interest, their accounts should leave them each with $1,000,000 by the time they’re 30. Compound interest is honestly the eighth wonder of the world; time is money.

Our goal with our investments for our daughters is to position them for success and give them opportunities that we may not have had growing up.

I don’t want my kids to have a scarcity mindset

My wife and I both grew up middle class. In 2008, my family lost our house and cars, and I saw my parents change mentally. We still had food on the table and access to education, but I could tell things were tight and I felt a sense of scarcity that has stuck with me.

I don’t want my kids to feel that way about money. I grew up being told that if I did a chore, I’d make X dollars. Then, I’d have to put, say, $2 toward saving, $1 toward charity, and could have $2 for spending. It was a good lesson, but it also fed into my scarcity mindset.

I want my daughters to realize that value creation is more important than trading time for money — I learned this when I moved from my 9-to-5 at Deloitte to being an entrepreneur — so I try to get away from the hourly or shift work structure with them and think about how I can help them have an abundance mindset rather than a scarcity mindset.

I want my kids to be trust fund babies who see money as a tool

I’m not of the belief that you should just hand your kids money. I think that creates what most people view as a “trust fund baby” who wastes their family’s money, and that’s not what I want.

But I do want a trust fund baby in a different way — in the sense that they understand the principles and responsibility that come with money and what they can do with it, treating it as a tool rather than as a god. How someone chooses to use money shows who they are as a person, so we feel that grounding our daughters’ characters is essential. We think charity is really important, for example, and we want that to all be included in our daughters’ understanding of money.

I think it’s a really good idea for my kids to understand how much I make and how much we spend. They’re young right now, so they don’t understand the technical elements, but I think it’s worth explaining things to them so they can adopt our culture around money.

If Logan came to me and said, “Hey, my friends are going to the park. Can I have 10 bucks?”, I’d have a conversation with her about what she needs the money for and teach her not to spend it recklessly. I’d ask her to think about whether she values what she’s spending it on.

Here are the three accounts we have for our daughters

We typically put a total of around $500 a month into each child’s accounts and plan to increase our monthly contributions to $1,333 a month for each child when they turn 7 as we pay them more for helping with my business.

529 plan

The 529 plan is for their education. My wife and I want to contribute 60% of the cost of a four-year public in-state college and to have them take accountability and cover the other 40%, whether it be through scholarships, working, or other methods. Using Vanguard’s college cost calculator, we decided to put $250 a month into each of the girls’ 529 accounts.

But we also don’t want them to get a college degree just because we saved up money for them. I went to college totally clueless because my parents told me to, and I don’t want my children to repeat that same cycle. We want them to ask themselves, What do I want to get out of life?

Also, our older daughter was diagnosed with Dravet syndrome when she was five months old, so we don’t know whether college will be on the table for her. Because of that, we decided to switch to putting all $500 a month into her brokerage account until we better understand what her future will look like.

Taxable brokerage account

The second type of account we have for both of our daughters is a taxable brokerage account. They’re both in my wife’s and my names, but we’ll be able to give the money to our kids when the opportunities arise.

According to the IRS’s gift tax law for 2025, we’re allowed to gift up to $19,000 per spouse per kid without paying taxes, so we could technically give them each $38,000 a year from this investment account. Currently, we put $250 a month for Ellie and $500 for Logan. If they receive money from grandparents or family for holidays, I typically deposit that amount as a lump sum into their brokerage accounts as well.

We want to let the money that’s being invested for them grow for quite some time, so they probably won’t touch the brokerage account money until they’re 22 and fully in the adult world.

Roth IRA

The Roth IRA is for retirement purposes and requires earned income. Our daughters are young and don’t have much income, but I pay them for the photoshoots they do for my business. It’s nothing crazy — maybe $200 to $400 a year. Logan has $1,200 in her Roth IRA at the age of three and Ellie has $200.

Many parents think, “Well, my kids are too young to work, and they don’t have earned income, so we can’t set up a Roth IRA for them.” The only requirement is to have earned income, and there are a number of ways they can do so.

I’d rather give my kids now than wait until I die

I think it’s silly to wait to give our kids money. If someone gets a big lump sum when their mom or dad passes away, they often look at it as this big gift, almost like winning the lottery. They often don’t treat it as a tool and instead live on a yacht and party and do nothing.

Instead, I think it’s better to give it to our kids now, so that we can teach them how to treat money and how saving and investing has given them opportunities.