This is what all of your wealthy adult friends did this summer

Schreiber told B-17 that most women went solo except for a mother-and-daughter duo, a handful of twins, and pairs of best friends.

Forget Euro summer — travelers want to return to summer camp.

The nostalgic art of sharing bunks and canoeing with new friends is no longer reserved for kids at summer sleepaway camps.

Lately, an increasing number of grown-ups have begun flocking to adult-only summer camps, some for as steep as $1,200 a day.

You can relive your glory days with activities like kayaking, archery, and marshmallows over the campfire. But if you can no longer rough and tough it out as you could in your youth, these adult-oriented getaways also offer comforts like facials, memory foam mattresses, and boozy parties.

Traditional summer camps have been flooded with grown-ups.

Club Getaway’s activities and amenities include tye-dyeing and a lake with an inflatable water park.

In Kent, Connecticut, a two-hour drive from New York City, Club Getaway’s 300-acre property hosts youth, family, and adult-only camps. The latter — of which there were 13 dates this year — fittingly advertises itself as an “escape for your inner child.”

David Schreiber, Club Getaway’s owner, told B-17that revenue for its adult segment increased 9% in 2024 compared to 2023.

Groups of friends can buy out a cabin, while solo travelers can join a shared one. The average per-person price of a four-person cabin is about $570.

Guests of all ages at Club Getaway can participate in watersports, high-energy group activities, and ziplining.

Club Getaway’s Adventure Park has activities like ziplining, climbing, and “SkyCycling.”

But the affair becomes a bit boozier when adult camp is in session from Friday to Sunday.

Think mixology classes, pub hikes, paint and sip, and themed parties like “red, white, and brew.” (Don’t worry, you can burn off the alcohol at one of the workout classes.)

Camp Social also hosted its annual women-only event at a property that typically accommodates youth campers.

Camp Social’s three-day camp in late August received about 480 guests.

The three-day event in late August, which started at $600 per person, was Camp Social’s second year in operation. Still, it sold out in less than 10 minutes and accrued a 60,000-person waitlist, Liv Schreiber, the founder, told B-17.

Schreiber, a social media influencer, spent her childhood summers at a sleepaway camp in the Poconos.

Now a grown-up, she’s done “the bougie stuff,” like vacations to Aspen, Colorado, and summers at the Hamptons’ Surf Lodge. However fancy, these trips just weren’t “filling her cup.”

“I just wanted to go back to camp as an adult, and I thought some other people may want to as well,” she said.

‘Some’ turned out to be about 480 attendees in 2024 — four times as many guests as in 2023.

The property had 40 shared cabins. The SkinCeuticals team had a dedicated cabin for on-site facials.

Beyond traditional camp activities, the women spent their weekend taking cold plunges in the lake and getting facials at a SkinCeuticals-branded cabin.

According to Camp Social’s founder, most showed up alone. Many left as friends.

“Your needs as an adult are the same as when you’re a kid,” Schreiber said. “You want to meet new people and relieve yourself of the stress you may have at home. You don’t want to feel lonely or left out.”

It’s a good time to sell social interactions.

Travelers can book Wandawega’s accommodations on Airbnb. 

Us grown-ups feel isolated — 30% of adults reported feeling lonely at least once weekly over the last year, according to the American Psychiatric Association’s survey of 2,200 people in January 2024.

To combat this, young adults have been attending more face-to-face social events, whether it be running groups, reading clubs, or, in this case, summer camps — even if it means shelling out cash for the potential to make new friends.

“It doesn’t matter if you were raised on Park Avenue or a farm town,” Tereasa Surratt, the co-owner of resort Wandawega, told B-17. “When you show up at camp, you’re wearing the same t-shirt and doing the same things.

Surratt’s historic lakeside property in Elkhorn, Wisconsin, has cabins, homes, and glamping accommodations to sleep up to 75 people.

Wandawega sees groups of travelers, weddings, and corporate buyouts.

Instead of a planned itinerary, Wandawega offers camp-like amenities and activities — like a treehouse, hatchet throwing, watersports, and vintage craft kits — that keep most guests hanging around on-site.

“You never know who’s going to be in the cabin next to you,” Surratt said. “Unlikely friendships are forged.”

There’s no age restriction, but Surratt estimates at least 80% of Wandawega’s guests are grown-ups, noting a recent influx in adult group bookings.

It’s a sentiment that has gone international — and high-end.

Camp Château is located a six-hour drive south of Paris, about an hour from Rodez-Marcillac Airport.

Perched atop a hill in the countryside of southern France, Camp Château hosts annual six-day women-only summer camps from July to September.

The mansion-turned-camp welcomes 50 women per session. About 70% show up solo, Philippa Girling, CEO and cofounder of Camp Château, told B-17.

While the property has shared glamping tents, most “campers” sleep in large five to eight-person bedrooms inside the château. Guests can participate in electives like guided foraging, ceramics, jam-making, and “stitch and bitch.”

“We want them to give themselves permission to slow down and just be,” Girling said. “It’s incredibly restorative to be quiet and somewhere beautiful.”

Camp Château is currently winding down its second season.

Camp Château offers activities like kayaking, horseback riding, and foraging.

Despite its nascency, the company now has a more than 13,000-person waitlist for next year’s dates, which start at 2,250 euros, about $2,500, per person.

Its 2025 schedule had been fully booked in five days — 15 months in advance.

Girling said her company is now exploring expansion options like more dates or properties.

Even luxury hotel companies are (kind of) turning their rooms into camping accommodations.

The Standard, Miami Beach, held its first Camp Standard in 2016 but didn’t resume it as an annual consecutive event until 2023.

The Standard in Miami Beach, Florida, and Four Seasons Resort in Los Cabos, Mexico, both have annual adult summer camps.

A spokesperson for The Standard, Miami Beach, told B-17 that “Camp Standard” — a three-night affair in mid-August — saw a 50% growth in attendees from 2023 to 2024. It now plans to expand the program for 2025, which could include more dates or a longer event.

At Camp Standard 2024, guests received astrological life tips, broke a sweat at workout classes, participated in afternoon watersports, and attended a sunset excursion.

Camp Standard’s solo travelers paid about $710 per night.

But instead of shared bunks, “campers” stayed in the hotel, paying about $2,120 per person for a solo room or about $1,570 for a double-occupancy one.

The majority of this year’s 120 guests went alone.

Chump change, compared to Four Seasons’ more than $1,200 a day Camp Verano.

Four Seasons’ Los Cabos, Mexico resort offers childcare for adult campers with children.

The luxe five-day event, available from Memorial Day to Labor Day, is as much a wellness retreat as a summer camp.

The full schedule includes a massage, a day trip to go destination snorkeling and diving, a swim at a waterfall, and a hike to a workout class with a view — all starting at $6,000 per person.

A spokesperson for the hotel told B-17 that the camp has averaged 16 bookings a year — mostly couples and girl groups — since its conception in 2022.

After all, there’s nothing more summer camp-like than a Four Seasons hotel.