Verizon just lost another senior marketing exec

• Verizon senior vice president of consumer marketing Nina Bibby is set to leave the company.
• A spokesperson confirmed she was due to return to the UK with her family.
• Her impending departure comes months after that of former Verizon CMO Diego Scotti.

Verizon, the world’s largest telecommunications company, is set to lose another senior marketer months after its longtime CMO announced his departure, Insider has learned.

Nina Bibby, Verizon’s senior vice president of consumer marketing, has decided to leave the company to return to the United Kingdom from the United States, according to a company spokesperson. Bibby did not respond to a LinkedIn request for comment. An email sent to her Verizon address bounced.

Verizon Consumer Group chief revenue officer Frank Boulben said in an internal email shared with Insider that Arturo Picicci, Verizon’s vice president of mobile and home value propositions and execution, will assume Bibby’s responsibilities until the company appoints a successor.

Bibby joined Verizon in December 2021 from O2, the UK mobile network operator where she was CMO for nearly eight years before leaving following the company’s merger with Virgin Media.

At Verizon, she was instrumental in the launch of myPlan, a flexible contract that allows customers to choose from a variety of perks such as Walmart+ membership and a Disney bundle for as little as $ 10 per month. She was also involved in the marketing for the Total by Verizon prepaid wireless service and its +play content platform. She went to see Boulben.

Her departure leaves a larger void in Verizon’s marketing organization, following CMO Diego Scotti’s announcement in May that he would step down this year after nearly nine years in the role, as first reported by The Wall Street Journal. Rima Qureshi, chief strategy officer and executive vice president, has taken over as interim leader of the centarl marketing team. A new CMO has yet to be named.

Verizon Wireless has the most customers in the United States, but it has been losing market share to competitors such as T-Mobile and AT&T in recent years. According to Ad Age, it was the eighth highest-spending advertiser in the United States in 2022, with a total outlay of $3.5 billion. Last year, CEO Hans Vestberg also announced a program to cut the company’s costs by $2 billion to $3 billion by 2025.

The following is the full email from Frank Boulben, chief revenue officer for Verizon Consumer Group, regarding Nina Bibby’s departure:

Team –

Nina Bibby, SVP of Consumer Marketing, has decided to return to the United Kingdom with her family, leaving Verizon. We thank Nina for her significant contribution and impact during her tenure, which included the development, oversight, and launch of myPlan, an industry-first in this market.

Arturo Picicci will take over as interim leader immediately while we search for a replacement.

Inside Verizon will continue to provide regular updates on the most recent organizational changes as they are finalized, including those within the Growth & Revenue organization.

Please join us in wishing Nina every success in her future endeavors.

Frank