The top AI tools creators use to make content and 4 other key takeaways from a new survey of 2,000 influencers

  • Platforms like Instagram and YouTube are embracing AI tools.
  • Now, more creators are thinking about how (or how not) to incorporate these tools and advancements.
  • Membership platform Creator Now surveyed over 2,000 creators on their feelings about AI.

Artificial intelligence has quickly taken over conversations in industries such as technology and entertainment. And the rise of artificial intelligence has brought both challenges and new opportunities to the creator economy.

According to a recent report from the membership platform Creator Now, these tools can alter content creators’ workflows and potentially change productivity, costs, and brand partnerships.

According to Creator Now’s survey, 97% of creators are already using AI in their creative process. These creators claimed to have used AI to improve workflow, fill skill gaps, create higher-quality content, and cut costs.

Nonetheless, some creators reported drawbacks from using AI, and 23% reported ethical quandaries when using AI. More than half of the creators expressed concern that AI could reduce their value as a creator, particularly if more platforms begin to embrace AI-generated content.

That is not a frivolous concern. Meta announced several AI tools in September, including AI chatbots developed in collaboration with influencers such as MrBeast, LaurDIY, and Charli D’Amelio. These AI characters have their own Instagram accounts and use the creators’ likenesses.

Creator Now polled 2,200 content creators on its online community platform about their feelings about AI for the report. 84% of those polled were YouTube creators, 53% were Instagram creators, 44% were TikTokers, and 10% used other platforms.

The following are the report’s five key takeaways:

1. 44% of creators said AI improved and increased productivity.

AI was used by creators to increase speed, fill skill gaps, create higher-quality content, and cut costs.

Thirty-five percent of creators acknowledged the need for more AI education to help them effectively use these tools, and 23% advocated for increased access to more user-friendly AI tools.

2. Half of creators expressed concern that platforms would replace human content creators with AI-generated content.

The platform-managed AI influencers have already been released by Meta. These creators have their own Instagram and Facebook accounts where they share AI-generated images and chat responses.

3. 90% of creators said they were using ChatGPT during their content creation process

MidJourney (31%), Google Bard (19.7%), Eleven Labs (16.1%), Stable Diffusion (11.2%), (9.6%), Runway ML (8.2%), Claude (4.2%), and Perplexity (3.9%) were the next most popular AI-powered software.

27% were unaware of YouTube’s most recent AI tools, and 26% planned to wait until YouTube’s tools were more widely developed.

4. 57% of creators said they used AI to generate content ideas.

Thirty-one percent said it was used during the editing process. Other ways creators reported using AI included idea generation (56.7%), topic research (47.1%), script writing (44.6%), thumbnail creation (34.1%), data analysis (32.8%), and editing (32%).

5. 27% of creators believed that all uses of AI should be disclosed.

Forty percent of creators agreed that AI should be disclosed on a tool-by-tool basis.

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