Meta is bringing generative AI to Instagram. Here are 4 new tools creators and influencers can use to edit photos and more.

  • Meta unveiled several AI tools during its annual developer conference, Connect.
  • Mark Zuckerberg revealed tools for creators, including a generative AI photo editing feature.
  • These 4 AI tools coming to Instagram will let creators edit photos, craft unique stickers, and more.

Meta is bringing AI tools to Instagram and wants creators to use them.

Mark Zuckerberg unveiled several generative AI features at Meta’s Connect conference on Wednesday, which could be useful to some content creators and influencers.

For example, users will be able to use Meta’s generative AI technology, dubbed Emu today, to edit images in the Instagram app. These photo-editing and generative AI tools will be available on Instagram in “about a month,” according to Zuckerberg.

During the Connect conference, Zuckerberg also stated that Meta’s Emu technology generates images in seconds.

Meta is already rolling out AI stickers that use Emu and Llama 2 technology, in addition to photo editing tools.

Loftier AI applications, such as AI chatbots or assistants, will soon appear in Meta’s apps. Meta will immediately begin beta testing the feature.

Here’s a complete list of the new AI features Meta will bring to Instagram:

  • Improved photo-editing tools in the Instagram app. Instagram, like TikTok’s many viral apps and generative AI filters, is following suit with its own generative AI tools. Users can edit photos with “restyle,” which changes the artistic style of an image, such as turning a photograph into a watercolor painting, or “backdrop,” which allows users to replace an image’s background with a description. Any image edited with these tools will “indicate the use of AI,” according to Meta’s blog post.
  • AI-generated stickers for use in direct messages. Instead of using the pre-loaded stickers or emojis on Instagram, Meta is releasing a new tool that will allow users to create their own stickers using generative AI. The feature will be available to “select English-language users over the next month,” according to Meta’s blog post. AI Stickers will be available on Instagram features such as direct messages and stories, as well as other apps such as WhatsApp, Messenger, and Facebook’s stories feature.
  • Interactive AI bots — or, as Meta puts it, characters. In addition to a generic AI assistant called “Meta AI,” Meta is releasing 28 AI chatbots created in collaboration with celebrities and influencers. The first set of characters features celebrities such as Tom Brady and Kendall Jenner, as well as well-known influencers such as MrBeast, LaurDIY, and Charli D’Amelio. The AI characters will have their own Instagram and Facebook pages.
  • In the future, creators will be able to create their own bots. “We are building a platform for creating AIs that can help you get things done or just have fun,” Zuckerberg stated. “The way it’s going to work is people are going to be able to interact with these AIs across the whole Meta-universe of products.” These AI bots were pitched by Zuckerberg as a potential way for creators to “engage” with their communities. These bots must be “sanctioned” and “directly controlled” by the creator, according to Meta’s blog post. Several startups, including Afterparty and Render Media, have already released similar AI tools that allow creators to create AI versions of themselves.

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