The backlash to Poppi’s Super Bowl ad is part of a bigger problem facing brands

A recent Super Bowl marketing campaign from the trendy flavored-beverage brand Poppi has sparked some backlash online.  A wave of anti-extravagance is afoot within the influencer marketing space — and it can be a minefield for brands. Prebiotic soda company Poppi caused an online firestorm earlier this month when it made dozens of influencers an…

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Elon Musk quietly built a second mega-data center for xAI in Atlanta with $700 million worth of chips and cables

Elon Musk’s xAI introduced Grok, its conversational AI it claims can match GPT 3.5. xAI has been quietly setting up a data center in Atlanta, expanding its footprint beyond the massive data center in Memphis. Elon Musk’s AI startup plans to operate a large data center with X. The two companies are combining hardware to…

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Reddit community shut down for threatening Elon Musk’s DOGE is back online

Reddit banned one of its most popular communities after its users threatened staffers at Elon Musk’s DOGE.  A Reddit community banned after its members threatened staffers at Elon Musk’s Department of Government Efficiency is back online. Reddit shut down r/WhitePeopleTwitter beginning February 4 after Musk reposted a screenshot from an X account called “Reddit Lies.”…

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John Malkovich said he refused to appear in Marvel movies for years before ‘Fantastic Four’ because the studio ‘didn’t want to pay me’

John Malkovich at the Sundance Film Festival 2025. John Malkovich makes his Marvel debut in this year’s “Fantastic Four” reboot. But the actor said he rejected multiple past Marvel roles because he didn’t think the pay was good enough. Malkovich, whose character in “The Fantastic Four: First Steps” has not been confirmed, is the latest…

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