The top products Amazon influencers sold during Prime Day, from teeth whitening strips to a ‘colster’ for hard seltzer cans

  • Amazon’s marketing strategy for Prime Day this year included leveraging social-media influencers.
  • This Prime Day, Amazon influencers earned 21.6 times what they do on an average day.
  • Here’s a breakdown of the top-selling products from Amazon’s influencer network during Prime Day.

Amazon’s marketing strategy relies heavily on influencers, and Prime Day is no exception.

The company used social media stars, such as fashion and beauty creator Alix Earle and comedy creator Leenda Dong, to livestream on TikTok, post about deals, and share buying guides on YouTube and Instagram during the annual two-day sales event on July 11 and 12.

As part of the company’s influencer program, Amazon has a network of fashion, beauty, lifestyle, and technology creators who sell products. The program provides influencers with a suite of tools and features that allow them to earn money by promoting products via content formats such as livestreams or product review videos.

In addition to set commission rates, the company frequently offers paid incentives to influencers, such as increased rates, additional payouts, and gift cards, to boost product promotion, particularly around Prime Day.

According to the company, Amazon influencers earned 21.6 times more per day on average during this year’s Prime Day compared to their daily average in 2023.

These were the top-selling products promoted by Amazon influencers during Prime Day:

  1. Crest 3D Whitestrips, professional effects
  2. Yeti Rambler 12 oz. Colster for slim hard seltzer cans
  3. Laneige lip sleeping mask
  4. Kindle Paperwhite (16 GB)
  5. Color Wow dream coat supernatural spray

Many fashion and lifestyle bloggers make the majority of their money through affiliate links. Amazon is a popular network for these creators to earn money by sharing unique product links.

“As consumers, we want that personal curation from creators,” Lindsey Gamble, Mavrck’s associate director of influencer innovation, told Insider. “We want to know not only what products they are using, but also how it looks, and creators have a way of providing a more personalized shopping experience.”

These were the top-selling fashion products promoted by Amazon influencers during Prime Day:

  1. Levi’s women’s 501 original shorts
  2. Amazon Essentials men’s performance tech loose-fit shorts
  3. The Drop women’s Blake long blazer
  4. Mango Pop bodysuit
  5. The Gym People women’s sports bra

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