Inside Coors Light’s Super Bowl campaign: CMO explains its formula to stand out
Coors Light misspelled “refreshment” as part of a stunt to kick off its Super Bowl campaign. Coors Light laid the groundwork for its “Case of the Mondays” Super Bowl campaign for weeks — from a viral stunt to chilled face rollers. The stakes are high for Super Bowl advertisers, some of whom this year are…
Sales to loyal McDonald’s customers surge as Rewards push pays off
Sales to loyal McDonald’s customers jumped last year. McDonald’s loyalty push is paying off, with sales to members of its Rewards scheme up 30% to about $30 billion last year. The fast-food chain revealed the rise as it posted annual revenues that dipped slightly to $6.38 billion, short of analyst estimates of $6.45 billion. US…
Drone headsets sent to Russian troops were booby-trapped to explode when switched on, state media says
A Ukrainian soldier puts on a VR headset for controlling drones. Image used for illustration purposes. Russian soldiers received a batch of sabotaged drone headsets that were modified to explode when they were switched on, according to Russian media. Igor Potapov, a spokesperson for Russian manufacturer JSC NPP, told state-controlled news agency TASS that an…
Starbucks is giving out free coffee to loyalty members on Monday
Starbucks is offering rewards members a free hot coffee on Monday. Starbucks is handing out free coffee to members of its loyalty program on Monday. The chain is offering Starbucks Rewards members a free 12-ounce hot or iced coffee all day on Monday. The promotion, called “Starbucks Monday,” is meant to be a free pick-me-up…
My teenager finally can get a driver’s license. He’s not remotely interested.
The author (not pictured) says her almost 16-year-old is not running to get a driver’s license. My son recently became old enough to get his learner’s permit. In the state of Ohio, that’s 15 years and six months of age. But he’s not remotely interested in pursuing getting his driver’s license. After considerable research and…
Meta speeds up its hiring process for machine learning engineers as it cuts thousands of ‘low performers’
Meta started notifying employees impacted by its latest round of cuts on February 10. Meta is ramping up hiring for machine learning engineers while slashing thousands of jobs. Last month, Meta said it would eliminate about 5% of its workforce, which could mean almost 4,000 employees lose their jobs. On Monday, the social media giant…
Stock of the Day: US Steel surges 6% on Trump plan for metal tariffs
The move: Shares of US Steel jumped as much as 5% on Monday to trade at $39.18. The chart: Why: The move came after President Trump told reporters on Air Force One on Sunday that he planned to impose 25% tariffs against all imports of steel and aluminum. The tariffs are expected to be formally…
A startup building an app to prove you’re human and not AI just raised $7.3 million
Kirill Avery, founder and CEO of Human.org. A startup building a platform to ensure AI agents are aligned with human values and an app for people to verify they are human has raised $7.3 million. San Francisco-based Human.org bills itself as an AI safety lab building “trust infrastructure” to keep AI accountable, said the startup’s…
Longevity guru Bryan Johnson had a Super Bowl spread with berries, not Buffalo wings
Bryan Johnson, who has spent millions of dollars to reverse his age, told B-17 that his Super Bowl spread included fermented foods and nuts. Bryan Johnson, the longevity guru who has spent millions of dollars on a journey to reverse his biological age, had a Super Bowl LIX spread that emphasized plant-based foods instead of…
