Advertisers share what’s working in AI and what’s not as the hype cycle fades

Toys “R” Us’ ad made with OpenAI’s text-to-video tool, Sora sparked backlash. Two years after OpenAI’s ChatGPT and other chatbots launched, the advertising community’s excitement over generative AI has come down to earth. The shift was evident at New York’s Advertising Week, a four-day gathering this week that organizers expected 17,000 to attend. On panels…

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Dude Perfect’s new CEO explains why TV is a huge focus as the group looks to expand after raising over $100 million

Top YouTube group Dude Perfect hires Andrew Yaffe as CEO. Dude Perfect isn’t playing games. The company just hired its first CEO to help it continue to grow beyond social-media fame and into a full-fledged media empire. That CEO is former NBA executive Andrew Yaffe, who joined the team with a vision to build Dude…

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I inherited over 1000 collectibles from my grandmother. I kept my favorites and sold the rest, and it taught me a lesson in letting go.

Trace Salzbrenner inherited a set of salt and pepper shakers. When I was a kid, my grandma loved to tell me about her collection of salt and pepper shakers. She would pull her favorites down from custom-built shelves she had installed in her home — she always wanted to have her assembly on display —…

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