Snapchat is paying augmented-reality developers for silly, viral lenses, opening up a new way for creators to earn beyond branded effects
Snapchat is launching a new fund for augmented-reality lens creators. The company will offer payments of up to $7,200 for lenses that drive engagement on the app. Traditionally, AR creators have leaned on branded effects to make money. For years, augmented-reality creators who create amusing Snapchat visual effects have relied on brand work to make…
Wall Street landlords are selling homes back to Main Street. Here’s what it might mean for runaway housing prices.
Institutional managers of single-family homes for rent usually sell houses to each other. New data obtained by Insider shows they are increasingly selling to regular people. It is a sign that the housing market is cooling, but don’t hold your breath for lower prices. For the past few years, a group of real estate investors…
‘It’s a little frightening’: Worldcoin surged 111% on its opening day. 2 experts explain why they would never scan their eyes in exchange for the crypto, and why they think the hype will fade.
Worldcoin, which uses proof of personhood, is surging in popularity. But Web3 expert Isaac Patka says it could exploit vulnerable populations. Geoffrey Arone fears that the ecosystem could be hacked or changed. Worldcoin (WLD) has made headlines for its attempt to build its own financial network. The cryptocurrency project, co-founded by OpenAI founder Sam Altman…
A top Amazon executive recently said he had ‘no data’ to support the company’s return-to-office mandate, prompting criticism from frustrated employees
Amazon is known for making decisions based on concrete data. SVP Mike Hopkins told staff he had “no data” to support the decision to return to the office. Some Amazon employees are upset about the company’s new RTO mandate. Amazon is known for using data to make decisions — except when it forces employees back…
Shopify took a $437 million loss when it sold its robotics division 6 River Systems, Ocado financial docs show
Ocado paid just $12.7 million to buy 6 River Systems from Shopify. Shopify paid $450 million for 6 River Systems in 2019. The 6 River Systems sale was part of a major pivot away from logistics by Shopify. According to Ocado’s mid-year financial report released on July 18, the UK grocery giant Ocado paid only…
A real-estate investor with 150 units says he almost quit after problems like termites, flooding, and tenants selling drugs. He shares 4 tips for overcoming them — and why investing is still ‘100%’ worth it.
Guido Nunez almost quit real-estate investing after facing several problems in one of his buildings. But he stuck with it, and now has a portfolio of 150 units. Nunez said having cash reserves and a Rolodex of contacts can help landlords overcome problems. Guido Nunez has dealt with his fair share of issues as a…
Salesforce quietly terminated the employment of a popular diversity executive
Salesforce quietly released diversity executive Jacalyn Chapman in May, sources tell Insider. The company told some employees Chapman’s role was being eliminated, one of the people said. Salesforce is facing a discrimination lawsuit from another diversity executive. Salesforce fired a popular diversity, equity, and inclusion executive in May, according to people familiar with the situation. People who asked not…
Amazon influencers have become a big part of Prime Day. Here are the top products they sold this year, from teeth whitening strips to a ‘colster’ for hard seltzer cans.
Amazon’s marketing strategy for Prime Day this year included leveraging social-media influencers. This Prime Day, Amazon influencers earned 21.6 times what they do on an average day. Here’s a breakdown of the top-selling products from Amazon’s influencer network during Prime Day. Amazon’s marketing strategy relies heavily on influencers, and Prime Day is no exception. The…
Snapchat has a new program that will pay augmented-reality creators up to $7,200 for lenses that go viral
Snapchat is launching a new fund for augmented-reality lens creators. The company will offer payments of up to $7,200 for lenses that drive engagement on the app. Traditionally, AR creators have leaned on branded effects to make money. For years, augmented-reality creators who create amusing Snapchat visual effects have relied on brand work to make…
