How TikTok is wooing creators for its shopping program, including offering cash bonuses, private group chats, and other perks
TikTok is offering a slew of cash bonuses and rewards to creators that use its new shopping feature. The company is holding influencers’ hands as it rolls out TikTok Shop to more users. TikTok may be course-correcting its e-commerce strategy after a rocky start in the UK. Sharon Jayy, a beauty and lifestyle creator, visited…
Inside the private-equity recruiting tornado that just hit — and why it may be turning some young bankers away from a career on the buyside
Private-equity recruiting for 2025 roles officially kicked off Friday, including at Apollo and TPG. The frenzied, pressure-filled cycle started earlier than ever, catching some bankers unprepared. “I’m not doing private equity anymore. It’s not worth it. It’s not worth my life,” one analyst said. The annual private-equity recruitment process known as “on-cycle” officially began for…
Inside Adobe, some staff worry their AI tech will kill graphic designer jobs and undermine the company’s business model: ‘Is this what we want?’
Adobe employees worry their AI technology could kill graphic designer jobs. Adobe AI tools make it easy to add new graphic elements or edit photos with text prompts. Employees are also concerned about AI “cannibalizing” Adobe’s own business. Inside Adobe, there’s a debate raging over new AI technology that threatens to kill jobs among a key group of customers and…
Exclusive: AppHub, a Shopify app acquirer, raises $95 million to build and buy apps as the developer ecosystem matures
AppHub has raised $95 million from growth-equity firm PSG. AppHub builds and acquires apps that are geared towards e-commerce merchants. With its most recent acquisition Boost, it now has more than 25 apps in its portfolio. AppHub, an e-commerce enablement platform launched in 2021, has raised $95 million in funding from growth equity firm PSG…
A top-1% fund manager over the past 5 years shares his strategy for finding mispriced assets to earn income with less volatility — and the 5 top places he’s investing now
Fidelity’s Adam Kramer has overseen one of the top multi-asset income funds of the past five years. By sticking to his strategy, Kramer is able to achieve stock-like returns with less volatility. Here are five asset classes he’s targeting right now in this uncertain environment. Adam Kramer, the fund manager, has discovered the ideal investment…
3 trends that will redefine sports media as the industry reckons with layoffs, AI, and more
Former NFL player and host Pat McAfee recently signed a five-year deal with ESPN. ESPN laid off 20 on-air personalities and the New York Times decided to close its sports desk. More news jobs have already been cut this year than in all of 2022 and 2021, per a firm that tracks layoffs. Industry experts…
Goldman Sachs’ investing playbook through year-end: 3 leaders share their advice, including how to cash in on a potential double-digit rally in stocks
Goldman Sachs’ mid-year economic outlook is relatively positive. The firm downgraded the probability of a recession to 20% from 25% to 35% earlier. Stay invested, favor US stocks, and tilt to higher-quality credit, top experts said. Drivers stuck in traffic frequently attempt to change lanes to those that appear to be moving faster. However, according…
5 lessons from working with MrBeast, according to the president of the top YouTuber’s company
Marc Hustvedt is the president of YouTube’s most popular channel, MrBeast. An entertainment vet, he now spends his days guiding the YouTube star. Insider spoke with Hustvedt who shared his insights from working for a YouTuber-led business. MrBeast president Marc Hustvedt compares Jimmy Donaldson’s stardom and impact to that of a professional athlete. “To some…
How Abu Dhabi’s $276 billion Mubadala sovereign wealth fund is investing in software in the new age of AI
Insider interviewed Ali Osman, head of technology and software investments at Mubadala. He shared insights on AI and the future of software. The boom in generative AI has made ownership of quality data even more important, he said. For many technology investors, the last few years have been a roller coaster ride of surging pandemic…
