And the brand new name of the Concord Pavilion is …
The Concord Pavilion now goes by a different name.
The Toyota Pavilion at Concord has replaced the popular East Bay venue.
The new name is sponsored by the Northern California Toyota Dealers Association, which is made up of 58 Northern California Toyota dealers.
“The Toyota Dealers of Northern California are very excited about this fantastic opportunity to support our communities’ local passion points.” “Long live live music!” exclaimed Dave Johnston, president of the Toyota Dealer Association.”
The venue, which will mark its 50th anniversary in 2025, has a long history of hosting concerts. The pavilion has drawn fans to see amazing acts such as Roxy Music, Gojira, Iron Maiden, TLC, Danny Gokey, R.E.M., Brian Wilson, Phish, Metallica, Phil Wickham, Mary J. Blige, REO Speedwagon, KISS, and Lil Wayne over the last (approximately) half century. Sting, Snoop Dogg, Jelly Roll, Culture Club, and Beck are among the upcoming artists scheduled to perform at the pavilion.
“We’re thrilled to announce Toyota as our partner for this beloved venue,” said Andy Peikon, Senior Vice President and Head of Venue Sales at Live Nation. “With over 40 years of involvement in the Concord community, this partnership allows Toyota to connect with local fans during memorable live music experiences that matter so much to them.”
