San Jose man killed in crash after truck driver runs red light, CHP says

The collision happened at around 1:12 p.m. Thursday at the intersection of Monterey Highway and Highland Avenue According to the California Highway Patrol, a San Jose man was killed in a car accident in San Martin on Thursday. The accident happened at the intersection of Monterey Highway and Highland Avenue around 1:12 p.m. According to…

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How a former Guggenheim banker pivoted to newsletter publishing and built The Daily Upside to profitability in 4 years

Patrick Trousdale’s The Daily Upside newsletter for investors just hit 1 million subscribers. It’s an example of how a media startup can be profitable in a jittery time for the industry. The ex-Guggenheim banker plans to launch more newsletters and paid content, as well as get into audio and video. Patrick Trousdale had the opportunity…

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Salesforce isn’t planning another ‘major’ round of layoffs and is hiring for critical roles, it says

CEO Marc Benioff says he’s got no plans for another big round of cuts and hopes layoffs are done. Salesforce has laid off at least 10% of its workforce so far in 2023. Now, the company is strategically hiring again, it says. Speaking to Wall Street analysts on Salesforce’s second-quarter earnings call on Wednesday, CEO…

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13 brands, from Coca-Cola to REI, that are pouring money into movies and TV to reach consumers with Hollywood-style storytelling

Mattel’s Barbie is just one of many big brands getting serious about making Hollywood-style entertainment. Marketers are trying to get consumers’ attention as traditional ads are getting skipped or ignored. Here are 13 new and established players that are becoming Hollywood’s new financiers. “Barbie” may be the summer movie, but many other major brands are…

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The Trade Desk is exerting its power in the ad industry, and some insiders fear it’s becoming more like Google

The Trade Desk is increasing its influence with publishers. Some industry insiders worry it’s becoming more like Google. The Trade Desk’s new competitors are fighting back by going after its margins. Publisher-focused adtech firms that previously collaborated with The Trade Desk, which helps advertisers buy digital ads, are now competitors. According to industry insiders, The…

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‘We’re one gust of wind away from recession’: A JPMorgan global strategy chief shares why the economy is still at risk despite rising optimism — and 3 places he’s bullish on now

While some strategists see mounting issues for the economy, others are getting hopeful. JPMorgan’s David Kelly said the likelihood of a downturn is declining, but risks remain. Here are three safe parts of the market for investors to target, according to Kelly. Over the last year, debates have raged about whether an economic downturn was…

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Andrew Bialecki built Klaviyo into an email titan by breaking all the norms. Now he’s taking it public as its largest shareholder.

Andrew Bialecki is preparing to take Boston startup Klaviyo public eleven years after founding it. Bialecki is a rare breed of founder who bootstrapped the company for years and burned little cash. Today he owns 38.1% of Klaviyo, surpassing investors as its largest shareholder. When Klaviyo goes public in the coming weeks, cofounder and CEO…

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A couple made $34,000 in 3 months selling books on Amazon KDP. Here’s how they use ChatGPT to help write their books.

Angelina Stanzione and Chris Rawson started selling nonfiction books on Amazon KDP in 2019. They hired ghostwriters to produce first drafts but replaced them with ChatGPT this year. The couple, who quit their jobs after six months, shared how they built the mostly passive income. Self-published authors don’t need a novel idea or even to…

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